What does a rainbow taste like?
October 7th, 2011
Ever wondered what a rainbow tastes like?
No, I am not talking about a packet of skittles… or a literal rainbow.
A few months ago, we were in the supermarket, when we came across a new flavor of ice cream.
The ice cream was called “Krazy Kolors”, my question was, what exactly did Krazy Kolors taste like? Was it plain vanilla but just multicoloured? Did it taste like a rainbow? Was there a leprechaun on the marketing team/ quality assurance team, who tasted the ice cream and shouted “This tastes just the the rainbows my mamma used to make!”? I refused to purchase this ice cream before I knew what it was. Call me crazy, but I think there are a lot of better ice cream flavours out there than just plain vanilla, even if it is multi-coloured. So as I do, I decided to investigate this further.
Pictures were taken of the packaging, whilst in store to gain the contact details of the company and any other relevant information required.
So it turns out that, this ice cream is made by a company called Golden North. If interested you can check out their website at http://www.goldennorth.com.au/Products_TakeHome.htm
So I sent them out the following email:
To whom it may concern,I am writing in regards to the Golden North Krazy Colors Ice Cream.
I have seen the product for sale in Woolworths and have looked at the ice cream numerous times, however have never purchased the product.
The reason I have not purchased the ice cream is that the flavour of the ice cream is unclear.
Clearly from the packaging, the flavour is “krazy kolors” however is krazy kolors in itself a flavour or rather just a fancy way of saying multicolored vanilla icecream?
I have attempted to determine the flavour of the ice cream from the ingredients list which are as follows:
Milk, cream, sugar, maltodextrin (from maiz), emulsifiers (471, 477), vegetables gums (412, 407a), flavours, colours (160b, 122, 123, 102), milk fat 10% minimum.
The packaging specifies, flavours, however it is unclear what this means. Is the ice cream vanilla flavored, just multicoloured? Is it another flavour?
Can you please clarify the falvour of the ice cream to me, as I am cautious about buying 3 liters of vanilla flavored ice cream even if it is rainbow coloured.
I look forward to your response
A few days later, I received an email from Trevor Pomery, the Sales and Marketing Manager at Golden North.It was unclear whether he was the leprechaun hired to make rainbow flavored ice creme.
Jessica
Thank you for your email regarding Krazy Kolors.
The product is flavoured and not just a vanilla.
It is an English Toffee flavour.
This particular flavour is very appealing to kids, who are the main target market for this product.
I can tell you that it is selling very well in Woolworths so must be liked by those that have tried it.
Regards
Trevor Pomery
This was considered a come on coupon
I was able to determine the flavour of the ice creme, however unfortunately there were no coupons offered to try the ice cream.
I still haven’t tried the flavour, but please let me know if you have and whether it is worth buying.
Have you ever tried something with an obscure flavour? What do you think a rainbow tastes like?








